You might want to run a giveaway campaign for your business or non-profit because it can be a great way to get more people interested in what you’re doing. It can also be a way to show your supporters that you appreciate them. Whatever your reason for wanting to start a giveaway campaign, there are some things you should keep in mind to make sure it’s successful.
1. Choose the prize you want to give away
The prize you offer should be something that will appeal to your target audience. It should also be something that is valuable enough to motivate people to take action and enter the giveaway.
For example, Current recently started a giveaway with MrBeast. In this giveaway, Mr. Beast is giving away $100,000 to 100,000 fans who enter code ‘BeastHunt’ on their Current app. This could be a great opportunity for you to win some free money, so be sure to enter! There are also smaller prizes involved. Everyone who enters will receive $1, and 100 lucky fans will receive $50,000.
This example shows that it is important to have different levels of prizes, and to choose a prize that will be universally wanted by your target audience.
2. Set up the rules for your giveaway
Notice how in the earlier example, the entry requirement were clear?
Be sure to set clear and concise rules for your giveaway so that everyone knows what is expected of them. You should also include information about how the winner will be chosen.
3. Promote your giveaway
You’ll need to promote your giveaway in order to get people to enter. Be sure to use various channels including social media, your website, and email to reach as many people as possible.
4. Drive traffic to your landing page
You’ll need to promote your giveaway in order to get people to enter. Be sure to use various channels including social media, your website, and email to reach as many people as possible.
Some ways you can do this are:
- Create a social media campaign to promote your giveaway.
- Place ads on websites that your target audience visits.
- Send an email blast to your subscribers announcing the giveaway.
- Use infographics to promote your product
- Create memes, videos, and other humorous content
5. Keep the entry process simple
Don’t make people jump through hoops to enter your giveaway. The simpler the entry process is, the more likely people will be to take part.
6. Choose a winner and announce it
Be sure to choose a winner in a fair and transparent way. Once you’ve chosen a winner, be sure to announce it publicly so that everyone knows who won.
7. Follow up with your participants
Even if someone doesn’t win, be sure to follow up with them after the giveaway is over. You can do this by sending them a coupon or discount code for your business. This will show them that you appreciate their participation and help to build goodwill.
By following these tips, you can run a successful giveaway campaign that will help you achieve your business or non-profit goals.
