Clients often assume an agency has an in-house team managing paid search campaigns. But with a white-label provider, you can save on overhead, salary, and training costs while offering your clients expert PPC management services. When choosing a white-label provider, evaluate their experience and expertise. They must understand your client’s business, industry, and market.
Focus on the Core
If you need the knowledge, time, or people to manage PPC for your clients, a white-label agency is the best solution. With their help, you can focus on your agency’s core offerings – helping to ensure that your clients’ advertising campaigns are successful and effective. When selecting a white label PPC partner, look for one that provides transparency in pricing, communicates clearly with your clients, and offers ongoing support. Also, be sure to find a company that works with similar business hours and office locations as your own. Having the right partners will help you deliver exceptional client outcomes. That will allow you to grow your agency and build more trust with prospective clients. The more you can demonstrate your expertise, the more likely potential clients will choose your agency over your competitors. That is why having a solid partnership with a reputable white-label PPC provider is critical for your agency’s success.
Scale with Flexibility
White-label agencies will have a wide range of software products and documented processes that can help you scale your PPC management without the additional cost of an in-house employee. This way, you can deliver the services your clients require – and grow revenue by extending your offerings – with minimal overhead and effort. When you choose a white-label partner, it’s essential to clearly define what is in and out of scope for the relationship from day one. This will prevent assumptions from being made that lead to grey areas in the partnership and result in client outcomes being compromised. For example, a good agency will understand that website changes are not its responsibility and provide standalone landing pages that will not impact the client’s site. They’ll also have a rapid support team who can quickly and effectively answer any queries. This is key for creating a happy client experience and building trust in the partnership.
Increase Revenue
As much as every agency wants to be a Jack-of-all-Trades, there needs to be a budget to hire staff members who specialize in every aspect of digital marketing. With a white-label partner, you can easily offer PPC management to clients without incurring the cost of training and onboarding an in-house team. When you work with a reputable white-label partner, it’s important to communicate clearly and ask quality questions at the start of any project. This will ensure a clear understanding of expectations from the beginning and that both parties are confident in the process moving forward. Generally, a white label partner will charge a fixed fee for their services, up to a set cap in advertising spend. This makes it easy for your client to understand the pricing and allows you to easily track their performance over time. Transparency from a white-label partner is a key factor in building trust with your clients and delivering effective results.
Focus on Innovation
In many cases, small and medium businesses need to gain the expertise in-house to manage digital marketing campaigns independently. Even if they assign one of their employees to handle it, they may be swamped with other responsibilities and unable to devote the time necessary to deliver results. This is where white-label PPC comes in. A specialized white-label partner can offer the level of experience needed to produce effective campaigns that get clients visible on social media, increase traffic to their websites, and convert more sales. This frees up your agency to focus on other aspects of digital marketing and gives you a more holistic approach that provides better ROI for your clients. Bundling white-label PPC with your existing services can create serious incentives for your clients to grow their ad budgets. This can also help you expand your client base without the hassle of hiring and training new team members.