Almost a decade ago, the search algorithms of Google weren’t strong enough, and website owners didn’t have to strive hard to obtain top rankings on search engine result pages. At that time, the search engine optimizers heavily relied on implementing black hat SEO strategies to bring their sites’ pages on top of SERP. However, things have changed dramatically in the past few years, and Google’s indexing and ranking algorithms have become advanced and smart. The basic aim with which Google rolls out its updates is to make the searching experience exceptional for its users. Each update rolled out by Google comes with an objective to make search results better, and the websites need to adopt the changes as soon as possible to avoid a decline in the rankings on SERP.
Google constantly brings updates to its algorithms from minor to major, which can directly or indirectly affect SERPs. You should be aware of the significance of Google updates to survive and thrive in this digital arena. Several factors are no longer effective in improving your position on search results. If you are wondering about the activities that will pay off this year and give a boost to your rankings, then you have landed at the right spot. In this blog, we will help you uncover the changes that come with Google updates. You will get to know how the previous updates can affect your rankings this year as well.
Focusing on Content
As per the updates of Google, the websites facing a decline in ranking don’t have to worry about fixing anything wrong. After rolling out a core update, some sites might do well less than their current status. Hence, it’s recommended to focus on uploading the best content you can over your website and blog. It’s essential to generate and publish high-quality content, and if you have faced a downfall in rankings, you need to reassess its quality. For reassessment of your content, you should consider the following questions:
Is it offering original information?
Does your content offer comprehensive details?
Does it contain insightful analysis?
Does your content provide additional value and originality, or is it just copied or rewritten?
By answering these questions, you can easily figure out the areas that need to be improved in your content. With these changes, you can regain the position or even jump above it in the SERP. You should keep your hands on online plagiarism tools to ensure the originality of your content. With a trusted free plagiarism checker, you can easily identify the plagiarized portions of text and get rid of them before they further hurt your rankings.
Backlinks play a major role in improving your rankings on search engine result pages, and with every update rolled out by Google, it has strictly prohibited spammy ways of building incoming links. No doubt, the number of backlinks matters to let Google know that you are getting trust signals from other sources over the web. However, the quality of backlinks matters even more than their quantity.
If you aren’t getting backlinks from authoritative sites, they won’t add any value to your site’s ranking. Instead, the low-quality backlinks will annoy Google, and they may result in the decline of your position on SERP. You can analyze your site’s backlink profile with the help of a free backlink checker. This tool will let you know about the authority of sites from which you are getting backlinks. It can also be utilized to keep a check on the competitors’ backlinks and analyze how they are obtaining better rankings on SERP. In addition, you can also use the domain authority checker to find the authority of the sites before obtaining backlinks from them.
Improve Your Site’s User Experience
Google’s update on user experience focuses on making sites provide optimal browsing experience for users. Is your website taking too long to load? Does your site contain ads overlapping its content? Does it provide the same browsing experience on mobile devices? You need to analyze answers to all these questions and work on improving them to provide the users with the best experience.
If you make sure of it, your site will stand out from competitors in the eyes of both Google and the audience. Since the core updates of Google focuses on providing ranks to the sites providing the best quality content and experience with no hassles to the users, you must work on making your site’s user experience to the next level by analyzing and resolving several factors related to it.
Even though several changes come with every Google update, some factors remain constant, and their importance remains inevitable. The points shared in this article must not be ignored if you don’t want to lose your rankings on SERP. Resolving content issues, obtaining high-quality backlinks, and improving the user experience of your website are the major factors that will pay off this year even more than before.