With the eCommerce industry expected to be worth $55.6 trillion by 2027, now is a great time for entrepreneurs to launch an online business.
However, with so much money in the market, there is also a huge amount of competition. This means mastering eCommerce marketing is vital if you are to get your business in front of consumers.
While there are many digital advertising methods, with more appearing all the time, you can use 3 strategies that continue to be successful for growing eCommerce businesses.
Let’s take a look at these tried and trusted online marketing techniques.
1. Paid Digital Advertising
When you buy online ad space, your brand can immediately appear in prominent positions on popular web pages. The key is to design intriguing ads that attract attention and have a compelling call to action.
While paid ads can generate a significant profit, a badly run campaign could cost you money. Therefore, you may find it useful to hire an eCommerce marketing agency to manage your ad strategies. A reputable agency will have a strong track record of getting positive results and also provide you with regular reports so you know how your campaigns are performing.
2. Search Engine Optimization
Search engine optimization (SEO) focuses on improving your site to attract more organic traffic. This could involve optimizing images on your website and including keywords in your text. Fixing any broken links and speeding up your page loading speeds are also important steps.
Some platforms have their own SEO features to help you enhance your site. For example, you can use SEO tools for Shopify to bring in more customers. You could also maximize your results by working with eCommerce marketing services that are experts on these platforms.
3. Social Media Ecommerce Marketing
When developing your eCommerce marketing strategy, you need to include the ever-expanding social media platforms. Over 9 in 10 internet users use social media each month, making this a great place to find new customers.
But not everyone will be on the same platforms, meaning you need to branch out. This doesn’t have to be as time-consuming as you might think. You could set up accounts on multiple sites and use scheduling software to automatically publish posts at preset times.
If preferred, you could also hire eCommerce marketing agencies to look after your social media campaigns. They can publish and monitor your posts to see which ones are getting the most attention. Professionals can then produce more of your most popular content.
This can be an easy way to provide your customers with the posts they want to see on a daily basis.
Supercharge Your Ecommerce Marketing Strategy
These 3 eCommerce marketing strategies could be the difference between your business getting a few customers or developing a massive online customer base. If you have an advertising budget paid ads can get near-instant results, while SEO is an effective way to drive free traffic to your sales pages. Advertising your brand across multiple social media platforms can also generate tremendous interest in your online business.
When you establish your eCommerce company, just remember to keep using these strategies to stay at the top of your industry.
If this post has helped you grow your eCommerce business, check out more of our digital marketing articles.