Businesses need to communicate internally and externally with a staggering number of people and programs. Knowing which way to go about this can be confusing for some. Therefore, to help more business owners know their options and go about this the right way, here are some of the ways in which businesses message.
Bulk SMS Messaging
Bulk SMS messages allow companies to reach consumers directly on their phones. Traditional bulk SMS messaging is being superseded by email to SMS and digital platform messaging.
Email To SMS
While SMS messaging is immensely useful, it can be a little awkward to send large numbers of messages using mobile phones or mobile phone emulation software. Email to SMS messaging services simplify the matter by allowing one platform to send messages to another.
Intelligent Voice Messaging
Voice messaging is a time-honored way of broadcasting information directly to consumers and business collaborators. In the past, voice messaging was necessarily time- and labor-consuming. Call center operatives had to be hired to send even the most inconsequential standard messages. Today, software from companies such as boomerangmessaging.com makes sending voice messages to consumers far less complex. Intelligent automation of voice messaging is being adopted on a large scale by companies wanting to weaponize phone calls without spending big on call centers.
Two-Way Message Broadcasting
Two-way message broadcasting is any message broadcast that is able to be replied to. A great many businesses use one-way message broadcasting, which is great for getting information to consumers but has no direct reply path. This makes one-way messaging unhelpful for lead generation purposes. If a consumer can reply directly to a message that is sent to them by a business, leads can be generated as a direct result of that message. This also enables more sound data collection and analysis. Data scientists can then use information about the source of a lead in order to assess the profitability of a messaging campaign.
Multi-channel messaging is less of a “type” of business messaging and more of an ethos that dictates the usage of messaging. In short, multi-channel messaging involves the simultaneous and highly automated use of multiple messaging platforms. These platforms can be voice, email, SMS, paper mail, and everything in between. Many companies adopt multi-channel messaging plans in order to distribute marketing materials to the widest possible audience. Multi-channel messaging software simplifies the task of utilizing multiple platforms. From this software, any number of digital messaging platforms can be reached out to without the need for complex and fiddly emulation.
Messaging and communications efficiency is immensely important during critical emergencies. Impact minimization and the containment of negative PR involve the escalation of communications in order to bring them to the attention of senior figures or emergency planning staff.
Many businesses invest in critical incident management software. Due to the fact that a great deal of software-to-software and software-to-person communication methods are completely automated using technology such as API, this can mean that critical incidents go unnoticed by human controllers until it is too late. Good messaging protocols entail the escalation of potentially troubling messages so that they can be contained.