Did you know that one in four small businesses don’t have a website? With the digital age upon us, these small businesses are on the verge of fighting an uphill battle.
With e-commerce growing more popular, it is next to impossible for a small business to succeed without an online presence. Shoppers around the world are glued to their devices, and small businesses need to reach them where they are at.
If you want to see your business succeed, you need to build your online presence. Here are five small business tips to do just that.
1. Have an SEO Strategy
Most consumers find the business or product they are looking for through Google searches. If you want to be the first business they see and click on, you must boost your search engine rankings. All the more reason you need a website.
A crucial factor in making this happen is on-page optimization in SEO. This involves using HTML elements such as title tags, meta descriptions, internal links, and searchable keywords in your content to improve your rankings. This will prove vital to your SEO strategy.
2. Use E-Commerce Solutuins
E-commerce solutions are the software that helps you conduct business electronically. Shopify is one of the most popular software to look into for its ease of use, affordability, and merchant support.
3. Have a Content Marketing Strategy
Perhaps you’re asking “How do I advertise my Shopify website or product?” The answer is with digital marketing, and especially content marketing.
Advertising involves engaging with customers and telling them a story about themselves and how their product solves a problem in their lives. To do this, you need to create engaging content to reach prospective buyers.
This can include writing blogs on your site, which you already will need to do for SEO. You can and should also use online video marketing, which 41% of marketers say is their most efficient content marketing tool.
4. Increase Online Presence With Social Media
Having a social media presence is a must, as everyone and their grandparents are using some form of social media. A Facebook page is a great place to start, as it’s one of the easiest ones to showcase your business on. It’s also one that consumers searching for businesses regularly search on.
5. Build Your Credibility
Customers frequently look at reviews on sites to finalize their decision to buy or not. You need to keep your reviews online and up to date.
When you’re starting out, seek out people to try your product for the sake of reviewing it. Make sure these reviewers are unbiased. And when you see a negative review, try to engage with that reviewer to solve their problem, as this sends a message that you care about customer satisfaction.
More Small Business Tips
These small business tips to increase your online presence are sure to take you in the direction toward success. Don’t neglect the importance of online platforms and digital marketing. Your customers are online, and you should be as well.
For more tips, visit our Business section.