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    How to Create a Catchy and Unique Business Name

    By Janet ChuaApril 15, 2022Updated:April 16, 2022No Comments3 Mins Read
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    Catchy and unique business names are easy to remember. Creating rhyming words and using colors in your brand name intrigues people who want to know about your company’s products or services. Customers can also refer and direct people to your business. This article discusses eight ways of coming up with business names.

    Contents hide
    1 Combining Words
    2 Giving the Business Name a Rhyme
    3 Trying Out Alliteration
    4 Using Colors, Fresh Produce, or Animals
    5 Tapping into Onomatopoeias
    6 Using Over the Top Words
    7 Using Idioms, Common Phrases, or Adage
    8 Going for Epic Things

    Combining Words

    You can come up with business name ideas by combining words. You should make sure that your brand name is intuitive and easy to say, not only well written. Some interruptions can deter people from contacting or referring to your business. With the brand name idea, you can use online business name generators like Namify to confirm if it has been registered. Some examples of combo company names include Groupon, Spinfluence, and Omnilert.

    Giving the Business Name a Rhyme

    Fluent words are easy to remember, and fluency impacts how trustworthy or true readers perceive content. If you give your business a rhyming name, customers will remember it quickly and refer people to your company. Hobby Lobby, Plan4Demand, and Puzzle Huddle are examples of companies using rhyming words.

    Trying Out Alliteration

    You can create a business name by using alliteration, which would make your brand name cognitive and catchy. Some alliteration company names include Clicker Clack, Superscapes, and Mighty Mule. To ensure that your brand name is unique, you can consult Namify staff online.

    Using Colors, Fresh Produce, or Animals

    Combining colors, organic matter, and animals can help you develop a business name. Even if the brand name doesn’t indicate your company type, you can use the combination. For instance, The Zebra is a car insurance website, and The Maroon Door is a restaurant.

    Tapping into Onomatopoeias

    You can use words that indicate your business type. Customers will know the products and services by hearing your brand name. Companies like Thump Coffee, Clink Inc, and Woosh Auto Care indicate their business type. You can create “Denver Fries” as your business name if you’re selling fries in Denver. You can use Namify tech to ensure that no other company uses your company name. However, some jurisdictions don’t provide brand exclusivity.

    Using Over the Top Words

    Creating a business name using these words depends on industry, personality, and brand. For instance, using movie titles or slang for law firms, consulting, or insurance businesses isn’t ideal — companies like The Breelancers, Kerplunk Portables, and The Codfather use over-the-top words.

    Using Idioms, Common Phrases, or Adage

    Even though people hate cliches, their brains inherently trust familiar things. Creating a brand name using adages or common phrases can easily help your customers remember it. You can try out various famous quotes, idioms, or lyrics. 9Yard Media represents such company names.

    Going for Epic Things

    Many characters in entertainment and history represent qualities or traits you want to associate with your company. For example, Saga Innovations comes from a Saga story of heroic achievements, and in Atlas Ventures, the Atlas is a Greek god representing strength and endurance.

    Ways of creating catchy and unique business names include combining words, using idioms, and trying out alliteration. 

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    Janet Chua

    Content manager at The Business Gossip

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