If you’re considering hiring an SEO firm, there are several things to consider. There are dos and don’ts that you must understand. You should also know how Google’s search algorithm works and an SEO firm’s approach to SEO.
The dos and don’ts of hiring an SEO firm
There are some dos and don’ts when hiring an SEO Firm Denver. While you may want a large, well-known company with a fantastic website, this doesn’t necessarily mean that the company is the best choice for your company. Smaller firms, however, often do a better job and can offer you more personalized service.
First, you should be clear about what your goal is. Once you know your purpose, make it the centre of communication with the SEO firm. This way, you’ll be able to evaluate the effectiveness of the work done. Second, make sure the SEO company is aware of how SEO works.
Finally, don’t hire an SEO firm that offers a meagre price. While they may be adept at their craft, they may not know the many layers of work required. Please make sure you get multiple consultations and compare their services. Even if they offer you a lower price, it doesn’t mean that their service is inferior.
Lastly, make sure you understand the different types of SEO and how they work. While some methods and strategies are beneficial, others can be detrimental to your website. One example is distributing content across several domains. While this may seem helpful, it can hurt your SEO. Also, it’s essential to understand the pros and cons of adding extra fields and sub-domains to your site.
Google’s search algorithm
You may have heard about the importance of backlinks, but you might be surprised to find out that the search algorithms use other factors as well. For example, domain trust is a massive factor in ranking, while site architecture is vital for the search engine to access all pages correctly. You should also check out the number of links coming from separate C-class IPs, as this indicates the breadth of sites linking to your website.
Google also looks at “dwell time.” That is, how long a visitor stays on a page. The more time a visitor spends on a page, the more likely that page is relevant to the query. This means that pages with longer titles and content are preferable to shorter, superficial articles.
Using spammy techniques, such as buying and selling links, can hurt your visibility and can get your website penalized. For example, if you have too many links to a site with no authority, Google will mark your site as spam and remove you from the index. Also, if your site has been hacked, Google may decide to drop your site from search results altogether.
Another essential factor that SEO firms need to know is that Google changes its algorithms frequently. Every year, Google rolls out 500 to 600 changes to its search algorithm. Some of these changes are barely noticeable, and others are drastic. It would be best if you stay abreast of these changes, or you risk getting penalized.
SEO Strategy
One of the essential parts of an SEO strategy is content. You need to publish content your customers are searching for on the internet. There are several ways to accomplish this. For example, you can write articles about how to use voice search to improve your site. This is an increasingly popular form of inquiry, and it is quickly growing in popularity.