Even with the rise and popularity of the digital and virtual economy, traditional advertising techniques are still very viable and prove to be effective year-after-year. There are many towns and cities in which commuters are regularly populating the highways and other roads in order to get to and from work, to go grocery shopping, or to go about their other business out, about, and around town. As such, OOH media, or out of home media, should still have a very prominent role in modern marketing strategies.
If you’re considering developing an OOH media marketing strategy, San Antonio may be a good region to hit the ground running. This is because of their relatively low-cost of billboard advertising, while still representing a significant market of potential consumers. Whether your brand is already recognized and utilized in and around San Antonio, or this is a new market into which your team is trying to break, here’s everything you need to know about setting up billboards and other forms of OOH marketing in San Antonio, Texas.
Near and Around Tourist Attractions
When it comes to marketing, location is one of the most important aspects there is. Design, aesthetic, type of marketing – all of that is important too, but none compare to the crucial nature of location. The best marketing campaign in the world is completely moot if it isn’t strategically positioned and actually seen by members of the target audience.
If you’re working on your billboard marketing strategy in San Antonio, Texas, or anywhere really for that matter, identifying popular tourist attractions can be a good first step to take. Then, on a map you can draw a radius around the tourist attraction, and target the highways and other roads leading to that attraction as a prime location for your billboards.
In San Antonio, specifically, popular tourist attractions include the Alamo, Six Flags Great America, the San Antonio Zoo, and Hemisfair. By targeting roads and highways near these locations, organizations can rest assured that their billboards will be seen by many.
Making use of Sports Arenas and Stadiums
There is little else in the world that Americans love as much as our sports. This passion for contest and competition has created a perfect space in which marketing and sales tactics flourish. By making use of the sport-stadiums and arenas in and around San Antonio, organizations have direct access to, quite literally, millions of fans.
Whether you’re advertising at the Alamodome or the AT&T center, sport stadiums and arenas make the perfect place for a strategically positioned billboard or other OOH media advertisement.
Airports and Travel Hubs
Despite the events of the last few years, travel is finally starting to open back up again; both internationally and domestically. This is extremely exciting for many as travel was largely restricted during the heights of the COVID-19 pandemic. Now, though, airports are once again the hustling and bustling epicenters of cities that they used to be. The San Antonio International Airport serves about 260 flights a day between arrivals and departures, making it a wonderful area to catch the eye of locals and tourists alike.
The airport is just one of many places that San Antonio billboards prove to be effective and successful at captivating, engaging, and converting consumers into customers. Other travel hubs throughout the city also create excellent marketing opportunities for billboards or other OOH marketing strategies.
Furniture advertising, wall-scaping, and transit-based marketing tactics are all effective at strategically placing your brand or product amongst San Antonio consumers.
Highways
Finally, and likely the most obvious place for billboards to appear, is on the various highways that commuters regularly use. Interstate 10, interstate 35, and interstate 410 are all very highly trafficked and are already home to some of the region’s most impactful and successful billboards.
As many organizations opt to invest the bulk of their marketing budget into digital marketing and online marketing efforts, there continue to be a plethora of open opportunities in OOH media marketing.
Identifying and taking advantage of these opportunities, even in a town like San Antonio, Texas can give an organization the exact competitive advantage and brand awareness amongst consumers for which they’re looking.
Wrapping up on Billboard Placement in San Antonio
It may come as a surprise, but San Antonio, Texas is actually the second largest city in all of Texas, by population. With a population of around 1,486,521 people, San Antonio is a vast and diverse market.
Tapping into this market of consumers with billboards or other forms of OOH media can help an organization expand their consumerbase, build further authority amongst consumers, and stand out amidst the competition. Billboards and OOH media marketing is very much still a viable and effective form of marketing that continues to play a very important role in the world of sales and advertising.