Do Targeted Direct Mail Marketing with Confidence

If you’re not utilizing direct mail marketing in your campaigns already, then you’re missing a trick.

Many businesses turn to tactile marketing methods such as direct mail marketing to improve their campaign ROI.

Direct mail marketing is one of the oldest forms of marketing. Its longevity is due to its capabilities and cost effectiveness.

If you’re looking for the best way to target new customers with your direct mail campaigns.

Follow these 6 simple steps and be on your way to direct mail mastery.

Target audience

First you need to figure out who and where your target audience is.

The great thing about direct mail is its focus on a smaller group of potential customers.

Targeting a narrow and specific audience, removes the amount of objections and leads to a higher return on investment.

The best people to target with your direct mail depends on your campaign goals and objectives.

Are you looking to raise awareness in your local area? Target exiting customers and leads? Re-target already interested customers?

Figuring out your campaign goals, campaign objectives and target audience will save costs and generate the best direct mail marketing results.

Effective Copy

Customers engage with 91% of all direct mail according to the digital marketing association.

This means, the real make or break between a sale or the bin, comes down to what’s written on the mail campaign.

Killer ad-copy has the power to persuade complete strangers into trusting your brand and becoming loyal customers.

A well written direct mail campaign will appeal to a need/want your customer has and stir up a desire for your product that’s so strong, that it then leads to a sale or action.

Designs

Copy isn’t the only way to pique interest and desire in potential customers.

One of the most effective ways to engage your target audience is through quality print marketing materials.

A direct mail product that stands out, such as a z card or infinity card will create a much more memorable experience, that is likely to be kept for a very long time.

A quality print marketing product, and a great design, is going to hold your audience’s attention for a lot longer than your standard sheet of A4 paper.

Targeting strategies

There are many ways to find the target audience for your direct mail marketing campaigns.

 The best questions to ask are who would benefit the most from the event, product, or service you’re offering and where can you find them.

If you have a similar goal to another company, you can look at who they target and even directly compete for that audience.

Determining your target audiences age, gender, location, and income will make the targeting process a whole lot easier.

Retargeting strategies

Specifically targeting already interested individuals is easier than ever in today’s digital environment.

Asking visitors if you can access their location whilst browsing your website, will enable you to see exactly who you need to be re-targeting with your direct mail campaign and where they live.

Re-targeting customers that have already purchased your products can be done via communication with sales teams.

Specifically, re-targeting already interested customers should be the most cost-effective way to ensure sales and conversions.

Trust is more likely to have been built with customers that are already familiar with the brand.

Monitoring ROI

You can easily monitor the effectiveness of your direct mail marketing campaigns with tools such as Google Analytics.

Monitoring the effect of you direct mail campaigns effect on website traffic and sales can be recorded closely with tools such as Google Analytics.

Promotional codes and QR codes are also an easy way to track exactly where sales and conversions have come from.

Spending a little extra time on recording your progress and investing in a quality direct mail marketing campaign will lead you to a higher ROI.

Read More: How to Choose the Right Credit Card for Your Needs

Latest

Top Tips to Shortlist the Best Sales Staffing Agency for Your Business

If you're in the business of selling, then you've...

What Soft Skills Are Needed to Write an Essay

There are different types of skills you need to...

Top Hiring Practices To Help Eliminate Workplace Harassment

The workplace is an essential part of our society....

Do Bloggers Need SEO Management?

When it comes to SEO, you need to know...

Newsletter

Don't miss

Top Tips to Shortlist the Best Sales Staffing Agency for Your Business

If you're in the business of selling, then you've...

What Soft Skills Are Needed to Write an Essay

There are different types of skills you need to...

Top Hiring Practices To Help Eliminate Workplace Harassment

The workplace is an essential part of our society....

Do Bloggers Need SEO Management?

When it comes to SEO, you need to know...

Leased Line Costs UK

Leased Line Costs UK depend on a variety of factors,...
Janet Chua
Content manager at The Business Gossip

Top Tips to Shortlist the Best Sales Staffing Agency for Your Business

If you're in the business of selling, then you've probably come across the term sales staffing agency before. These agencies handle everything from hiring...

What Soft Skills Are Needed to Write an Essay

There are different types of skills you need to be successful in your field or profession. Many of these skills are hard skills, which...

Top Hiring Practices To Help Eliminate Workplace Harassment

The workplace is an essential part of our society. It's where we spend most of our day and provides us with the tools we...

LEAVE A REPLY

Please enter your comment!
Please enter your name here