Due to their long-lasting nature and fantastic visibility, the use of yard signs is a prevalent one across many industries or professional needs. One particular use is perhaps the most recognizable of all in this realm, however, and you’ve likely seen it during the course of your day on a regular basis: Yard signs utilized by real estate agents and other similar professionals for their advertising needs.
When purchased from a quality source like Signazon, which produces some of the best custom yard signs in the business, these kinds of advertising can serve as highly effective tools. Real estate agents in particular will find that utilizing yard signs can be advantageous in a number of ways — what are some of these methods, and how might they benefit your real estate agency or practice for a very low cost? Let’s go over several concepts.
One of the single biggest draws to custom yard signs for real estate agents is that they are affordable, yet also deliver a very high return on investment (ROI). In most cases, you’re looking at a couple hundred dollars to design and purchase a set of quality custom yard signs — and when used correctly, these same signs can generate leads worth hundreds or even thousands of dollars each.
That’s an ROI that most marketing techniques can’t come close to touching, which is why yard signs are such a wise investment for real estate professionals. They allow you to get your name, face, and contact information out there in front of potential leads for very little cost, which is crucial when working within a tight marketing budget.
Down related lines, another big selling point for custom yard signs is that they are built to last. These aren’t cheap, flimsy pieces of paper or cardboard — rather, most quality yard signs are made out of thick plastic or aluminum, ensuring that they can withstand all kinds of weather conditions and wear-and-tear.
This durability means that you’ll be able to get years of use out of each sign you purchase, which helps further offset the initial costs. In some cases, a one-time investment in yard signs can last an entire real estate career!
Ease of Use
On top of all that, custom yard signs are also very easy to set up and take down as needed. This is important for several reasons, the first being that you’ll be able to put your signs up quickly whenever a new listing comes along.
In addition, because they’re so easy to take down and move as needed, you’ll also be able to fine-tune the placement of your yard signs to ensure that they’re getting maximum exposure. This is essential for generating leads, as you want to make sure that your signs are seen by as many people as possible.
Importance of Placement
As you might’ve gathered from the last section, placement is key when utilizing yard signs for real estate advertising. But where, exactly, should you place your signs?
Well, that depends on a number of factors, including the specific listing itself and the surrounding area. In general, though, you’ll want to make sure that your signs are placed along high-traffic roads and in areas with a lot of foot traffic. This will help ensure that as many people as possible see your signs and, as a result, learn about your listing.
You should also avoid placing your signs too close to other yard signs, as this can create visual clutter and make it harder for people to notice your particular sign. Instead, try to find a spot where your sign will stand out and be visible from a distance.
Not only is a great yard sign good for making you recognizable and improving your name recognition, it’s also fantastic for spreading awareness about an open house or an event related to one of your listings.
For example, if you’re hosting an open house for a new listing, you can use yard signs to let people know when and where it’s taking place. You can also put up signs a few days in advance to generate interest and get people talking about the event. This word-of-mouth marketing can be invaluable in helping you sell a listing.
Keep Things Professional
While being eye-catching and noticeable is very important for a yard sign, it’s also crucial that you keep things professional. Remember, this is often people’s first impression of you as a real estate agent, so you want to make sure that your signs are high quality and convey the right message.
This means avoiding any sort of clutter or confusion on your signs — stick to the basics, like your name, contact information, and perhaps a photo or two. You should also make sure that your signs are made out of high-quality materials that look professional and convey a message of quality.
Utilize Multiple Functionality
Yard signs are great for real estate advertising, but that’s not all they can be used for! In addition to promoting listings, you can also use yard signs to market your brand, build name recognition, and even generate leads.
For example, you can put up a sign in your yard or in front of your office with your contact information and a brief message like “Thinking of Selling? Call Me!” This can be a great way to generate leads from people who are thinking about selling their home but haven’t yet made the decision to do so.
You can also use yard signs to promote events related to your business, like open houses or seminars. This is a great way to get people interested in what you have to offer and get them through your door.
As you can see, there are a multitude of ways that you can use yard signs to benefit your real estate business. So don’t be afraid to get creative — and try out a few different strategies to see what works best for you!
And of course, be sure to utilize high-quality sources like Signazon when you’re creating custom yard signs, as they’ll allow you to get maximum value for your money.